Health Care Alternatives, Inc., sponsors the Auriculotherapy.com website to provide textbooks, ear charts, and online video presentations by Dr. Terry Oleson, one of the world renown experts in the field of auriculotherapy and ear acupuncture. The field of auriculotherapy can be traced back several thousand years to ancient Chinese medical texts, but was modified in more recent times by the pioneering work of the French physician Dr. Paul Nogier in the 1950’s. This complementary and alternative medical modality is based upon the observation that active reflex points on the human external ear correspond to some pain or pathology in specific areas of the whole body. Auricular reflex points are arranged like an inverted fetus or upside down body, with the head represented on the ear lobe, the feet towards the top of the ear, and the rest of the body in between. Advanced training in this modality by Dr. Oleson’s text books and online videos provides enhanced knowledge of both the Chinese and the European approaches to auriculotherapy. This material also prepares practitioners for obtaining certification in this field through the Auriculotherapy Certification Institute (ACI) available at the website www.auriculotherapy.org.